Nov 23, 2024
OHIO University Undergraduate Catalog 2019-20
OHIO University Undergraduate Catalog 2019-20
[Archived Catalog]
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MKT 2400 - Introduction to Marketing Management
Provides an introductory coverage of topics in marketing. Offers an early focus on the elements of the marketing mix to assist students when they take the integrated cluster. Also includes specific assignments designed to enhance COB majors’ understanding of marketing activities and strategies.
Requisites: COB
Credit Hours: 3
Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
Lecture/Lab Hours: 3.0 lecture
Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
Learning Outcomes:
- Create a marketing survey.
- Discuss how segmentation, targeting, and positioning are used in marketing.
- Identify environmental factors that impact marketing decisions.
- Identify ethical, global, and sustainability issues relevant to marketing.
- Identify the elements of the marketing mix and demostrate how they work together.
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