Nov 23, 2024
OHIO University Undergraduate Catalog 2019-20
OHIO University Undergraduate Catalog 2019-20
[Archived Catalog]
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MGT 3650 - International Market Assessment and Entry
Examination of concepts, frameworks and tools for assessing international market opportunities and for selecting and implementing appropriate means of international market entry.
Requisites: COB or IB Certificate and (JR or SR)
Credit Hours: 3
Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
Lecture/Lab Hours: 3.0 lecture
Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
Learning Outcomes:
- Students will be able to describe how to develop and implement market entry strategies.
- Students will be able to identify equity and non-equity alternatives for entering international markets.
- Students will be able to identify and discuss issues associated with successfully managing international affiliates.
- Students will be able to identify and describe concepts, frameworks, and tools for assessing international market opportunities.
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