Nov 23, 2024
OHIO University Undergraduate Catalog 2022-23
OHIO University Undergraduate Catalog 2022-23
[Archived Catalog]
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MKT 3580 - Foundations of Professional Sales
Combines personal selling theory with actual practice. Students learn skills needed for successful careers in sales and marketing.
Credit Hours: 3
Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
Lecture/Lab Hours: 3.0 lecture
Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
Learning Outcomes:
- Students will be able to recognize the role of personal selling in the achievement of business objectives.
- Students will be able to explain sales terminology, concepts, and activities within in a broader business context.
- Students will be able to describe an organization¿s decision-making and buying process.
- Students will be able to identify qualified leads in a sales environment.
- Students will be able to evaluate adaptive selling strategies to enhance the sales process.
- Students will be able to deliver purposeful, effective professional selling presentations via role play exercises.
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