College of Business
Copeland Hall 514
Phone: 740.593.2069
Fax: 740.597.2150
https://www.ohio.edu/business/

Mick Andzulis, Chair
drmick@ohio.edu

Overview

Marketing is the lifeline of any firm; it connects the organization with its customers. The marketing major prepares students for a variety of career opportunities in sales, product management, marketing research, retailing, advertising, business-to-business marketing, international marketing, digital marketing, marketing analytics, or other aspects of the profession.

Requirements

Students who major in marketing must complete at least 18 semester credit hours of upper-division courses in marketing. All marketing majors are required to take professional sales, marketing research, consumer behavior, and marketing strategy. The curriculum is revised frequently to keep pace with the changing business world.

Programs

• Marketing Major (B.B.A.)

• Accelerated Graduate Pathway: Marketing
• Marketing Minor