OHIO University Undergraduate Catalog 2021-22
[Archived Catalog]
Marketing Minor |
Minor Code OR6127
College of Business
Marketing
Copeland Hall 514
Athens, OH 45701
Phone: 740.593.2069
https://business.ohio.edu/
Mick Andzulis, contact person
drmick@ohio.edu
Program Overview
The marketing minor will allow students with complementary skills and interests to gain specific knowledge and experience leading to a more rounded education and increased employability. The program will provide students with the foundation they need in the discipline with three required courses: Marketing Principles, Consumer Marketing, and Professional Selling. Students will also be able to pursue a specialization or interest by selecting two electives. The minor totals 15 hours, and at least 12 hours will be at the 3000/4000 level. Interest in a marketing minor has consistently been expressed by faculty and students in degree programs across campus, including most schools in the Scripps College of Communication .
Admissions Information
Freshman/First-Year Admission
No requirements beyond University admission requirements.
Change of Major/Minor/Certificate Policy
No selective or limited admission requirements.
External Transfer Admission
No requirements beyond University admission requirements.
Opportunities Upon Graduation
The marketing minor will help students as they pursue careers within their chosen disciplines or positions outside their disciplines in sales, marketing research, retailing, integrated marketing communications, logistics, services marketing, and a variety of management training programs.
Requirements
Required Courses
-
Complete one of the following:
- MKT 2020 - Marketing Principles Credit Hours: 3 or
- MKT 2400 - Introduction to Marketing Management Credit Hours: 3 or
- BMT 1400 - Concepts of Marketing Credit Hours: 3
-
Complete one of the following:
- MKT 3020 - Consumer Marketing Credit Hours: 3 or
- SAM 3020 - Consumer Marketing Credit Hours: 3
-
Complete the following:
- MKT 3580 - Foundations of Professional Sales Credit Hours: 3
Elective Courses
Complete two of the following, for a total of 15 hours:
- MKT 3400 - Non-Profit Marketing Credit Hours: 3
- MKT 3440 - Consumer Research Credit Hours: 3
- MKT 3600 - Entrepreneurial Sales Credit Hours: 3
- MKT 3790 - Marketing Research Credit Hours: 3
- MKT 4040 - Logistics and Supply Chain Management Credit Hours: 3
- MKT 4100 - Sustainability Marketing Credit Hours: 3
- MKT 4200 - Services Marketing Credit Hours: 3
- MKT 4250 - Business to Business Marketing Credit Hours: 3
- MKT 4300 - Digital Marketing and Sales Strategies Credit Hours: 3
- MKT 4410 - International Marketing Credit Hours: 3
- MKT 4500 - Management of Promotion Credit Hours: 3
- MKT 4550 - Achieving Customer Satisfaction and Service Excellence Credit Hours: 3
- MKT 4580 - Sales Management Credit Hours: 3
- MKT 4600 - Brand Management Credit Hours: 3
- MKT 4650 - New Product Development Credit Hours: 3
- MKT 4900 - Special Topics in Marketing Credit Hours: 3