Date:2023
Project Type:Content Marketing
UCM Services:Writing, Social Media
Capitalizing on the release of the Barbie movie and trending content in fall/summer 2023, Ohio University posted social media content on Facebook , Instagram , and LinkedIn highlighting a young alumna, Kayla Carpenter, Manager of Global Brand Marketing for the Barbie brand at Mattel.
This content was paired with a news article that includes a more extensive interview about how her experience at Ohio University led to her success in this role at Mattel.