Capture Management: Building your Pipeline

After you identify what an opportunity looks like the next step is researching potential customers, competitors, and partners. Doing the up-front research will help you better understand the landscape and prepare you to compete and win in the long term. In this webinar we will look at different research tools and methods to develop your marketing strategy and position. We will show you how to examine past contract data and upcoming contract opportunities. We will also show you how to research agency budgets and strategies to develop information to help you in your outreach efforts. By the end of the session you will be able to access the tools and methods needed to gain valuable insight for developing your capture management strategy to help build your pipeline.