BEGIN:VCALENDAR VERSION:2.0 CALSCALE:GREGORIAN PRODID:iCalendar-Ruby BEGIN:VEVENT CATEGORIES:Lectures & Presentations DESCRIPTION:The Physics & Astronomy Colloquium Series presents Dr. Niklas K arlsson a Senior Principal Research Scientist of Amazon\, discussing "Optim ization and Control in Online Advertising" on April 12.\n\n \n\nAbstract: P rogrammatic advertising is a core element of the business for companies suc h as Amazon\, Google\, Meta\, and Yahoo. A Demand Side Platform is a partic ular business model for programmatic advertising\, and its role is to optim ally manage advertising budgets. The optimization problem is challenging du e to an underlying high-dimensional\, nonlinear\, time-varying\, dynamic\, and stochastic plant.\n\nIn this talk we introduce the optimization problem and demonstrate how it can be decomposed into sub problems that are easier to solve. We explain how to approach the sub problems in such a way that t echniques from other fields can be used to solve the problems. The goal is for the audience to leave with an appreciation of the many open\, interesti ng\, and challenging science problems available in programmatic advertising .\n\n \n\nBio: Dr. Niklas Karlsson is a Sr. Principal Research Scientist at Amazon\, where he is driving the science vision for Amazon Demand Side Pla tform. He received the M.S. degree in Engineering Physics from Lund Univers ity in 1995\, and the M.A. degree in Statistics and Applied Probability and the Ph.D. degree in Mechanical Engineering (with a specialization in contr ol theory\, dynamic systems\, and robotics) from the University of Californ ia\, Santa Barbara (UCSB) in 1997 and 2002\, respectively. He also graduate d from the Stanford Executive Program in 2017. He joined Evolution Robotics in Pasadena\, California\, in 2002\, where he was the principal investigat or of navigation and control algorithms.\n\nDuring his tenure at Evolution Robotics\, he invented\, among other things\, the vSLAM technology\, which is now used as the brain of the Roomba autonomous vacuum cleaner by iRobot. In 2005\, he joined Advertising.com which by way of acquisitions and merge s later turned into Yahoo\, where he was Vice President of Research and the Chief Scientist of the Demand Side Platforms\; before joining Amazon.\n\nN iklas is the inventor of 49 issued patents in the areas of mobile autonomou s robotics and online advertising\; he received the Distinguished Alumni Aw ard from the Department of Mechanical Engineering at UCSB in 2015\, in reco gnition of “outstanding application of systems engineering principles to th e field of online advertising”\, and the Master Inventor Award from Yahoo i n 2017 (the highest technology/science recognition within the company). He is an IEEE fellow. DTEND:20240412T210000Z DTSTAMP:20241126T102429Z DTSTART:20240412T201000Z GEO:39.322732;-82.10287 LOCATION:Walter Hall\, 145 SEQUENCE:0 SUMMARY:Physics Colloquium | Optimization and Control in Online Advertising \, April 12 UID:tag:localist.com\,2008:EventInstance_45491650468867 URL:https://calendar.ohio.edu/event/physics_colloquium_ai_and_amazon_april_ 12 END:VEVENT END:VCALENDAR