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Alumni Attitude Study
We are excited to share the results of our recent Alumni Attitude Study (AAS), a national research initiative designed to capture the experiences, perceptions, and opinions of our alumni. Conducted in collaboration with the Performance Enhancement Group (PEG), a leader in alumni engagement research and consulting, this study has provided us with valuable insights into how our alumni feel about their connection to OHIO. The findings from the AAS will help guide our efforts to strengthen relationships with our alumni, improve engagement strategies, and ensure that we continue to foster a thriving and supportive alumni community, and we’re always open to hearing from our alumni and friends!
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Alumni Attitude Study Details
- The Alumni Attitude Study (AAS or Study) has been completed by more than 1,000,000 alumni at over 320 educational institutions throughout the last 20 years
- The 2025 Ohio University Study results are compared to a national average of past participants (70+ institutions) from the last 5 years and the prior Study from 2023.
OHIO Alumni Respondent Demographics
- Responses: 2,354
- All 50 states represented, other than Mississippi
- 85% are white, 4% are black
- 52% are male, 44% are female
Affinity Index
Ohio University 2025: 80%, National Average 2025 = 79%
The Affinity Index
is calculated as the average of:
How would you rate your decision to attend Ohio University?
How often do you promote Ohio University to others?
Which of the following best describes your experiences as an alumnus/a?
Which of the following best describes your overall current opinion of Ohio University?
High-Level Highlights
- 96% of alumni report a good or excellent experience as a student
- 94% of alumni promote Ohio University to others
- 58% of alumni feel connected to OHIO
Common Themes
Career Services & Support
Many respondents, particularly older alumni, feel that career services are not relevant to them. There is also a perception that the university does not adequately prepare students for the job market or provide sufficient career support post-graduation.
Next Steps
Highlight career services offerings that align with alumni interests, such as mentoring, networking, and job opportunities, making sure to tailor to the needs of recent graduates.
Alumni Engagement & Communication
Some alumni feel disconnected from the university, citing a lack of meaningful engagement beyond requests for donations. There is a call for more information on alumni services and events, as well as better communication about how donations are used.
Next Steps
Provide ways for alumni to engage beyond just donating, such as through mentoring, networking events, or serving on advisory boards.
Focus on how donations are used wisely and align them with the institution's vision and mission, emphasizing how alumni gifts directly support students, academic quality, and lowering tuition.
Financial Concerns & Priorities
The cost of tuition and the financial burden on students and alumni are significant concerns. Some alumni prioritize other charitable causes over donating to the university due to these financial pressures.
Next Steps
Acknowledge and address common concerns that may prevent alumni from giving, such as financial constraints or fears that their donations won't be used wisely.
Make a compelling case for why the university needs alumni donations and how it contributes to the growth and success of the institution.
Nostalgia & Connection
Despite criticisms, many alumni express fond memories of their time at the university and a desire to maintain a connection, though they feel current university policies and practices hinder this.
Next Steps
Organize more events that cater to alumni’s interests and provide them with opportunities to reconnect with their alma mater. This will help address the feeling of disconnection reported by many alumni.
President’s Dynamic Strategy
OHIO’s Dynamic Strategy is a forward-thinking framework designed to drive growth, innovation, and excellence. It focuses on building a more connected community, emphasizing student collaboration and tangible outcomes. As a vital part of this vision, the Ohio University Alumni Association plays a key role in fostering lifelong connections, supporting university initiatives, and ensuring that alumni actively engage with students throughout their OHIO journey—offering mentorship, job opportunities, and professional expertise.
Learn more about the President's Dynamic Strategy
ENGAGE PILLAR GOAL
Build and actively engage an unmatched network of alumni, employers and organizations as partners with the University to prepare all students for careers, drive prosperity in the region, and fulfill workforce needs across the state.
STRATEGY 3
Enhance alumni engagement including student mentorship, student placement, volunteerism and giving.
ACTION 1
Review existing alumni mentorship programs and build on successful models to significantly increase the number of alumni involved in student mentorship.
ACTION 2
Build a robust network of Bobcat alumni willing to connect students with professionals and opportunities in their chosen career field.
ACTION 3
Launch a comprehensive fundraising campaign to include the expansion of endowed scholarships and funding for experiential learning.
63k+ Alumni Engage with OHIO Each Year
In FY24:
57,024
Alumni engaging through digital channels
10,095
Alumni that attended events
9,841
Alumni that give back financially
5,315
Alumni volunteers
Questions?
Email alumni@ohio.edu