Education
- BA, History of Art, University of Michigan
- MBA, Case Western Reserve University, Weatherhead School of Management
Research Interests
Brand Development, Strategic Marketing, Consumer Marketing, Innovation, New Product Development
Bio
Jennifer Logan is a brand developer and innovative MBA with over fifteen years specializing in new product development and early-stage launch brands for both the US and global markets. She has spent her career in the corporate sector, working in marketing roles at leading companies including The ABSOLUT Spirits Company, Pernod Ricard, and William Grant and Sons. While at the ABSOLUT Spirits Company and upon ABSOLUT's acquisition by Pernod Ricard, Jennifer led field marketing for several major-market divisions, developing marketing and sales-driving plans and programs that met or exceeded corporate goals and were recognized for championing brand development. She later led the global revitalization of the William Grant and Sons' flagship vodka through an innovative strategic transformation. Using analytics and deep consumer insights. Jennifer successfully championed the brand through multi-phased brand, marketing, and strategic initiatives, leading to significant growth and brand advancement.
Jennifer parlayed her experience into her own business acting as a special project consultant and fractional CMO for startups and early-stage consumer packaged goods companies. In addition, she joined the Ohio University Innovation Center as the Executive Business Coach, working with tech and tech-enabled startups at Ohio University's startup incubator. She began teaching marketing at Ohio University's College of Business in Spring 2024 and is dedicated to providing instruction that not only delivers marketing principles but prepares students for career success.
Additional Information
The Appalachian Center for Economic Networks, Inc. (ACEnet), Board Member, 2023-present