The Center for Consumer Research is powered by teams of dedicated undergraduate students who apply their knowledge and skills to real-world consumer research. Through hands-on projects with industry partners, they analyze data, uncover insights, and drive meaningful outcomes. Learn more about the projects they’ve worked on and the impact of their research.
CRA LEADERSHIP
Leadership Council
Lindsey Oberg
Chair of the CRACRA Fellow Since January 2023
Graduation Date: May 2025
Roxanne Jones
Vice-Chair of Fellow DevelopmentCRA Fellow Since January 2024
Graduation Date: May 2026
JD Lawrence
Vice-Chair of Community EngagementCRA Fellow Since August 2023
Graduation Date: May 2025
Client Relations Coordinators
Avery Ochester
Client Relations CoordinatorJoined: January 2024
Graduation: May 2027
Jamison Hirsh
Client Relations CoordinatorJoined: January 2024
Graduation: May 2026
Matt Dedich
Client Relations CoordinatorJoined: August 2022
Graduation: May 2025
Marketing Communications Coordinators
Dylan Segieth
Marketing Communications CoordinatorJoined: August 2024
Graduation: May 2025
IJ Idika-Chima
Marketing Communications CoordinatorJoined: August 2024
Graduation: May 2025
Julia Welton
Marketing Communications CoordinatorJoined: August 2024
Graduation: May 2027
Kyona Milette
Marketing Communications CoordinatorJoined: August 2024
Graduation: May 2026
Student Outreach Coordinators
Ella Falsone
Student Outreach CoordinatorJoined: August 2023
Graduation: May 2025
Haley Guisinger
Student Outreach CoordinatorJoined: August 2024
Graduation: May 2025
Julia Keith
Student Outreach CoordinatorJoined: August 2024
Graduation: May 2025
Paige Kemmett
Student Outreach CoordinatorJoined: January 2024
Graduation: May 2027
Spring 2025 Project Teams
Cleveland Guardians
Lindsey Oberg
Research LeadJoined: Jan. 2023
Graduation: May 2025
Grant Treacher
Joined: Jan. 2024
Graduation: May 2027
Jamison Hirsh
Joined: Jan. 2024
Graduation: May 2026
Julia Keith
Joined: Aug. 2024
Graduation: May 2025
Nate Slattery
Joined: Aug. 2023
Graduation: May 2025
College of Business - AI in Teaching & Learning
Ali Addington
Research LeadJoined: Jan. 2023
Graduation: May 2026
Julia Welton
Joined: Aug. 2024
Graduation: May 2027
Lexie Sherman
Joined: Jan. 2025
Graduation: May 2026
Matthew Sheehan
Joined: Aug. 2024
Graduation: May 2026
College of Business - Business Academic Advising & Career Services
Caleb Falvo
Research LeadJoined: Aug. 2024
Graduation: May 2027
IJ Idika-Chima
Joined: Aug. 2024
Graduation: May 2025
Jackson Lattner
Joined: Jan. 2025
Graduation: May 2028
Natalie Brustoski
Joined: Aug. 2024
Graduation: Dec. 2025
Culver's
Avery Ochester
Research LeadJoined: Jan. 2024
Graduation: May 2027
Rachel Klasmeier
Joined: Jan. 2025
Graduation: May 2028
Sara Greenaway
Joined: Jan. 2025
Graduation: May 2028
Tyler Edgehouse
Joined: Jan. 2025
Graduation: May 2026
Cycling Frog
Mary Huffman
Research LeadJoined: Aug. 2023
Graduation: May 2026
Ava Brenneman
Joined: Jan. 2025
Graduation: May 2027
Evan Leff
Joined: Aug. 2024
Graduation: May 2027
Kate Keener
Joined: Jan. 2024
Graduation: May 2027
Lauren Overberger
Joined: Jan. 2024
Graduation: May 2027
Dick's Sporting Goods
Kendall Lilley
Research LeadJoined: Jan. 2024
Graduation: May 2025
Ally Kelly
Joined: Jan. 2025
Graduation: May 2026
Dylan Segieth
Joined: Aug. 2024
Graduation: May 2025
Haley Guisinger
Joined: Aug. 2024
Graduation: May 2025
Ibotta
Matt Dedich
Research LeadJoined: Aug. 2022
Graduation: May 2025
Ella Falsone
Joined: Aug. 2023
Graduation: May 2025
Kathryn Trombold
Joined: Jan. 2025
Graduation: May 2028
Rachel Turco
Joined: Jan. 2025
Graduation: May 2027
Marzetti
Lena Albright
Research LeadJoined: Jan. 2024
Graduation: May 2026
Alaina Yanak
Joined: Jan. 2025
Graduation: May 2026
Grace Mackey
Joined: Aug. 2023
Graduation: May 2026
Kayla Fisher
Joined: Jan. 2025
Graduation: May 2026
Samantha Dilts
Joined: Jan. 2025
Graduation: Dec. 2025
Shannon Mahan
Joined: Jan. 2025
Graduation: May 2027
Red Bull
Alli Robertson
Research LeadJoined: Jan. 2023
Graduation: May 2025
JD Lawrence
Joined: Aug. 2023
Graduation: May 2025
Molly Brewer
Joined: Jan. 2023
Graduation: May 2026
Paige Kemmett
Joined: Jan. 2024
Graduation: May 2027
Sofia Valdespino
Joined: Jan. 2025
Graduation: May 2025
Synchrony
Kyona Milette
Research LeadJoined: Aug. 2024
Graduation: May 2026
Dylan Yamasaki
Joined: Aug. 2023
Graduation: May 2026
Katie Hollstegge
Joined: Aug. 2024
Graduation: May 2026
Roxanne Jones
Joined: Jan. 2024
Graduation: May 2026
Taylor Billet
Joined: Aug. 2024
Graduation: May 2027