Learn to understand consumer behavior and drive demand/adoption in a competitive marketplace.
The marketing minor allows students across disciplines and majors with complementary skills and interests to gain specific knowledge and experience leading to a more rounded education and increased marketability for employment.
The marketing minor will equip you with the skills to understand the principles of marketing, consumer behavior, and professional selling. Then, customize your minor with a specialization by selecting two electives.
The marketing minor is available to all Ohio University undergraduate students.
Courses in Marketing Minor
Complete course information is available in the Undergraduate Catalog . The minor totals 15 hours, and at least 12 hours will be at the 3000/4000 level. Review the catalog and talk with your academic advisor as you consider this minor.
Three Notes from an Advisor
- Some students complete this minor in two semesters.
- Two courses are available online: MKT 2020 and MKT 3020.
- Interest in a marketing minor has consistently been expressed by College of Business students, students in most schools in the Scripps College of Communication, and students enrolled in OHIO's Patton College of Education.