OHIO University Undergraduate Catalog 2021-22
[Archived Catalog]
Social Media Certificate Program |
Certificate code CTSOME
Scripps College of Communication
School of Media Arts and Studies
300 Schoonover Center
20 E. Union Street
Athens, OH 45701
Phone: 740.593.4870
Fax: 740.593.9184
http://
mediaschool.ohio.edu
Karen Riggs, contact person
riggsk@ohio.edu
Program Overview
Effective citizenship and career pursuits require social media competencies in new modes of information exchange, idea production and personal connection. The Social Media Certificate program will explore such topics as: information sharing, entertainment values, organizational behavior, marketing practices, geopolitics, social networking.
Admissions Information
Freshman/First-Year Admission
Students are eligible for entry with a 3.0 GPA, must maintain a 3.0 GPA overall, and must complete an 18 credit-hour minimum. Students are required to earn a C or above in MDIA 2113 and MDIA 4120.
Change of Program Policy
Students are eligible for entry with a 3.0 GPA, must maintain a 3.0 GPA overall, and must complete an 18 credit-hour minimum. Students are required to earn a C or above in MDIA 2113: Social Media Introduction and MDIA 4120: Social Media Capstone.
External Transfer Admission
Students are eligible for entry with a 3.0 GPA, must maintain a 3.0 GPA overall, and must complete an 18 credit-hour minimum. Students are required to earn a C or above in MDIA 2113: Social Media Introduction and MDIA 4120: Social Media Capstone
Opportunities Upon Graduation
Almost all new graduates will use social media at work. Organizations are adapting traditional roles to encompass social media responsibilities. Teachers connect with classes for work on social media platforms, professionals in arts organizations connect with their audiences through an array of social media, and health professionals use these tools to exchange information. Marketers rely daily on social media. Across disciplines, social networking skills can lead job seekers to resources and relationship prospects that aid job candidacy through such paths as LinkedIn and Twitter.
Requirements
Required Courses
Complete the following courses:
- COMS 3200 - Communication and New Technology Credit Hours: 3
- MDIA 2113 - Social Media Introduction Credit Hours: 3
- MDIA 4120 - Advanced Social Media Credit Hours: 3
Program Electives
Complete at least 9 hours from the following:
- COMS 3250 - Communication Technology and Organizing Credit Hours: 3
- ITS 4310 - Privacy in the Internet Age Credit Hours: 3
- JOUR 2500 - Introduction to Advertising and Public Relations Credit Hours: 3
- JOUR 4530 - Strategic Social Media Credit Hours: 3
- MDIA 3122 - Content Curation Credit Hours: 3
- MDIA 3705 - Writing and Producing the Non-Fiction Podcast Series Credit Hours: 3
- MDIA 3912 - Social Media Practicum Credit Hours: 1
- MDIA 4011 - Media and the Digital Divide Credit Hours: 3
- MDIA 4122 - Social Media Industries Credit Hours: 3
- MDIA 4130 - Social Media Analytics Credit Hours: 3
- MDIA 4176 - Technology, Communication, and Culture Credit Hours: 3