OHIO University Undergraduate Catalog 2021-22
[Archived Catalog]
Consumer Research Certificate |
Certificate Code CTCRCU
College of Business
Copeland Hall 409B
Athens, OH 45701
Phone: 740.593.2030
https://business.ohio.edu/
Jacob Hiler, contact person
hilerj@ohio.edu
Program Overview
The Consumer Research Certificate allows students interested in consumer or marketing research career paths to acquire the necessary knowledge, skills, attitudes, and experiences needed for entry-level jobs. The Consumer Research Certificate provides an opportunity for undergraduate students to develop research skills through in-depth experiential learning courses focused on live-client consumer research projects.
Admissions Information
Freshman/First-Year Admission
Admission to the Consumer Research Certificate program is competitive. For consideration, applicants will be required to submit a completed application form, a copy of their most recent DARS indicating an overall GPA of at least 3.0, and a resume which demonstrates potential for success in the program. An interview may also be required.
Change of Program Policy
Admission to the Consumer Research Certificate program is competitive. For consideration, applicants will be required to submit a completed application form, a copy of their most recent DARS indicating an overall GPA of at least 3.0, and a resume which demonstrates potential for success in the program. An interview may also be required.
External Transfer Admission
Admission to the Consumer Research Certificate program is competitive. For consideration, applicants will be required to submit a completed application form, a copy of their most recent DARS indicating an overall GPA of at least 3.0, and a resume which demonstrates potential for success in the program. An interview may also be required.
Opportunities Upon Graduation
Students who earn a Consumer Research Certificate will be positioned for entry-level positions as market research analysts. Market research analysts study market conditions to examine potential sales of a product or service assisting companies understand what products people want, who will buy them, and at what price.
Requirements
Certificate Hours Requirement
The Consumer Research Certificate program requires a minimum of 18 hours with a minimum C- grade in certificate courses and overall GPA of 3.0 or higher.
Required Courses
Complete the following courses for a total of 15 hours:
- QBA 2720 - Business Analytics Credit Hours: 3
- MKT 3440 - Consumer Research Credit Hours: 3
- MKT 3790 - Marketing Research Credit Hours: 3
- MKT 4440 - Consumer Behavior Credit Hours: 3
- MKT 4940 - Independent Research Credit Hours: 1 - 3
Cross Disciplinary Electives
Complete one of the following courses:
- AAS 4300 - Social Theory, Research and Methodology in African American Studies Credit Hours: 3
- ANTH 3010 - Visual Anthropology Credit Hours: 3
- ANTH 3500 - Economic Anthropology Credit Hours: 3
- ANTH 4560 - Ethnographic Methods Credit Hours: 3
- COMS 3420 - Qualitative Inquiry in Communication Credit Hours: 3
- COMS 3620 - Rhetorical Inquiry and Criticism Credit Hours: 3
- PSY 2120 - Research Methods in Psychology Credit Hours: 4
- PSY 3120 - Tests and Measurements Credit Hours: 3
- PSY 3330 - Human Judgment and Decision Making Credit Hours: 3
- VICO 3010 - Communicating with Data Visualization Credit Hours: 3