OHIO University Undergraduate Catalog 2022-23
[Archived Catalog]
Marketing Major (B.B.A.) |
Major code BB6127
College of Business
Marketing
Copeland Hall 514
Athens, OH 45701
Phone: 740.593.2069
https://www.ohio.edu/business/
Mick Andzulis, contact person
drmick@ohio.edu
Program Overview
Marketing is the lifeline of any organization. It links the organization with its customers and is vital not only to the survival of the organization, but also to the maintenance of the free enterprise system. The marketing curriculum is designed to give students both broad overview of marketing knowledge and experience. Foundational marketing courses include: professional selling, marketing research, consumer behavior and marketing strategy.
Admissions Information
Freshman/First-Year Admission
Freshmen will be admitted to the College on a selective basis. Normally, you will need to be in the top 20 percent of your high school class, with a strong college preparatory curriculum. You are expected to have above-average GPA (3.0 or better) and also have demonstrated leadership potential through participation in extracurricular activities or work experience. Members of groups that are historically underrepresented in business will receive special consideration.
Change of Program Policy
The College of Business allows limited number of students from other Ohio University academic colleges to apply for transfer into the College of Business. It should be noted that the transfer requirements differ for students at the end of their freshmen year and students in their sophomore and junior years. The College of Business reserves the right to limit transfer admissions as necessary.
External Transfer Admission
Any student considering transfer to the College of Business is strongly encouraged to contact the College’s Office of Student Services as early as possible. You must be enrolled in the College before your senior year to allow for the College’s 32-hour residency requirement. You must earn at least 50 percent of the business credit hours required for the business degree at Ohio University.
Opportunities Upon Graduation
Upon graduation, marketing majors are prepared for a variety of careers in business and non-business industries. Typical entry level jobs include sales, retail management, market research, product/brand management, digital marketing, and logistic management.
Requirements
Universitywide Graduation Requirements
To complete this program, students must meet all Universitywide graduation requirements .
College-Level Requirements for the College of Business
View the College-Level Requirements for the College of Business.
Marketing Program Requirements
Complete the following courses:
- MKT 3580 - Foundations of Professional Sales Credit Hours: 3
- MKT 3790 - Marketing Research Credit Hours: 3
- MKT 4440 - Consumer Behavior Credit Hours: 3
- MKT 4630 - Marketing Strategy Credit Hours: 3
Marketing Elective Requirements
Complete two of the following courses:
- MKT 3400 - Non-Profit Marketing Credit Hours: 3
- MKT 3440 - Consumer Research Credit Hours: 3
- MKT 3600 - Entrepreneurial Sales Credit Hours: 3
- MKT 4040 - Logistics and Supply Chain Management Credit Hours: 3
- MKT 4100 - Sustainability Marketing Credit Hours: 3
- MKT 4200 - Services Marketing Credit Hours: 3
- MKT 4250 - Business to Business Marketing Credit Hours: 3
- MKT 4300 - Digital Marketing and Sales Strategies Credit Hours: 3
- MKT 4410 - International Marketing Credit Hours: 3
- MKT 4500 - Management of Promotion Credit Hours: 3
- MKT 4550 - Achieving Customer Satisfaction and Service Excellence Credit Hours: 3
- MKT 4580 - Sales Management Credit Hours: 3
- MKT 4600 - Brand Management Credit Hours: 3
- MKT 4650 - New Product Development Credit Hours: 3
- MKT 4680 - Consultative Sales Credit Hours: 3
- MKT 4700 - Marketplace Analytics Credit Hours: 3
- MKT 4780 - Sales Strategy & Technology Credit Hours: 3
- MKT 4900 - Special Topics in Marketing Credit Hours: 3
College of Business (COB) Requirements
Individual Core Requirements
Complete the following courses:
- ACCT 1010 - Foundations of Accounting Credit Hours: 3
- ACCT 1020 - Decision Making with Accounting Credit Hours: 3
- BA 2000 - Career Management Strategies Credit Hours: 1
- BUSL 2550 - The Legal Environment of Business Credit Hours: 3
- FIN 3000 - Introduction to Corporate Finance Credit Hours: 3
- MGT 3200 - Operations Management Credit Hours: 3
- MGT 4800J - Business Strategy Credit Hours: 3
- QBA 1720 - Introduction to Information Analysis and Descriptive Analytics Credit Hours: 3
- QBA 2720 - Business Analytics Credit Hours: 3
Copeland Core
Complete the following courses:
- BA 1000 - Introduction to the College of Business Credit Hours: 1
- BA 1100 - Introduction to Business and Ethical Reasoning Credit Hours: 3
- BA 1500 - Introduction to Business Communication and Professional Skills Credit Hours: 3
- UC 1500 - Student Transition Seminar Credit Hours: .5 - 1
-
OR
- UC 1900 - Learning Community Seminar Credit Hours: 1
Business Cluster Requirements
Complete the following courses:
- BA 2500 - Strategic Business Communication Credit Hours: 3
- MGT 2100 - Introduction to Management and Organization Credit Hours: 3
- MIS 2020 - Business Information Systems Credit Hours: 3
- MKT 2400 - Introduction to Marketing Management Credit Hours: 3
Non-Business Required Hours
Every COB major must complete a minimum of 30 hours of classwork outside of the College of Business. The remaining hours consist of elective classes taken outside of the College of Business.
Individual Non-Business Required Courses
Complete the following courses:
- ECON 1030 - Principles of Microeconomics Credit Hours: 3
- ECON 1040 - Principles of Macroeconomics Credit Hours: 3
- MATH 1350 - Survey of Calculus Credit Hours: 4
Cultural Perspectives
Cultural Perspectives courses prepare you for active participation in multicultural business contexts in the US and globally. Through these courses, you will learn cultural self-awareness, cultural frameworks, empathy, communications, curiosity, and openness.
B.B.A. candidates are required to complete a minimum of six total credit hours of coursework designated as:
- BRICKS Intercultural Explorations and/or
- BRICKS Diversity & Practice
Students who complete one of the following College of Business international experience programs will fulfill the Cultural Perspectives requirement:
- Global Consulting Program
- Ohio International Consulting Program
Ethical Perspectives
Ethical Perspectives courses prepare you to make difficult decisions when ethical considerations are involved and when the answers are not straightforward. Through these courses, you will learn to recognize and evaluate ethical issues and use ethical self-awareness, perspectives, and concepts to make ethical decisions.
B.B.A. candidates are required to complete a minimum of four total credit hours of coursework designated as BRICKS Ethics & Reasoning .
Internship Requirement
Complete 1 hour of internship credit from the following:
- ACCT 4910 - Internship Credit Hours: 1 - 3
- BA 3910 - Internship Credit Hours: 1 - 3
- BA 4910 - Internship Credit Hours: 1 - 3
- BA 4920 - International Business Experience Credit Hours: 6
- FIN 4910 - Internship Credit Hours: 1 - 3
- MGT 3730 - Entrepreneurial Business Consulting Credit Hours: 3
- MGT 4910 - Internship Credit Hours: 1 - 3
- MIS 4910 - Internship Credit Hours: 1 - 3
- MKT 4910 - Sales Internship Credit Hours: 1 - 3
- MKT 4919 - Marketing Internship Credit Hours: 1 - 3
- SASM 3910 - Internship in Sport Management Credit Hours: 1 - 12