OHIO University Undergraduate Catalog 2024-25
Electronic Media Major (A.A.S.) |
Major code AA5001*
Scripps College of Communication
School of Media Arts and Studies
The Schoonover Center for Communication
3rd Floor
20 E. Union St.
Athens, OH 45701
Phone: 740.593.4870
mediaschool@ohio.edu
www.ohio.edu/scripps-college/mdia
Brian Corea, Ohio University Southern, contact person
corea@ohio.edu
Available at the following locations:
- Lancaster
- Southern
Program Overview
Ohio University Lancaster and Ohio University Southern offer a two-year program of study leading to an Associate of Applied Science with a major in electronic media. The program is founded on the belief that through intensive individualized instruction in a hands-on atmosphere, you can prepare in only two years for a beginning position in the electronic media field of audio, video and multimedia (radio or TV stations, cable TV, corporate communications, advertising agencies, video/sports production companies, or multimedia production houses).
Along with those who want a production-intensive education, high school graduates who wish further preparation in order to begin their college careers in the School of Media Arts and Studies on the Athens campus can benefit from the associate program. The program presents students with the opportunity to sharpen your skills before relocating to the School of Media Arts and Studies on the Athens campus. More than 90 percent of those students who complete the associate’s degree and then relocate to Athens secure a bachelor’s degree. (A 3.0 GPA is expected for relocation to Athens.) Others might wish to pursue the Bachelor’s of Technical and Applied Studies or communication studies major programs on the regional campuses, or might immediately move into communications positions.
The audio-video studios feature multitrack audio recording, radio operations, TV studios and digital video production and post-production equipment. PC and MAC labs give multimedia students the latest in software for graphic design and web development. The hands-on facilities, broadly based curriculum, and small classes, have proved invaluable for students who want to obtain a full view of the field of electronic media.
*This program was previously AA5013 which awarded the Associate in Applied Science. Pending Board of Trustees approval (anticipated June 2024), the new program code will be AA5001 and will award the Associate of Applied Science effective the 2024-25 catalog year.
Program Learning Outcomes
Upon completion of the electronic media major, students will be able to:
- Trace the evolution of the technological and operational maturation of radio, television, cable television/direct broadcast services, internet and new media.
- Trace the evolution of the regulatory organizations that shape media.
- Understand how electronic media shape society.
- Recognize and define terminology used in electronic media.
- Identify, discuss and practice applied media aesthetic elements of visualization, light color, dimensions of 2-3D, motion and sound, and incorporate them into planning and production of media projects.
- Gain knowledge and be able to demonstrate practical basic audio, video and multimedia theory.
- Demonstrate the use of writing and storytelling elements for creative content for electronic media.
- Demonstrate an understanding of the function and operation of various types of video, audio and multimedia equipment functions and software.
- Distinguish the different production approaches and types of audio, video and multimedia projects.
- Identify media industries and career opportunities locally, nationally and internationally.
- Become familiar with aspects of electronic media business by examining roles of electronic media marketing and promotional strategies employed in the industry.
- Identify the advantages and disadvantages of various electronic media advertising.
Admissions Information
Freshman/First-Year Admission
No requirements beyond University admission requirements.
Change of Program Policy
No selective or limited admission requirements.
External Transfer Admission
No requirements beyond University admission requirements.
Opportunities Upon Graduation
Recent graduates are now working throughout the United States in the electronic media industry. Employment opportunities may include broadcast radio/television, cable television, advertising agencies, production houses, corporate communications, new media/web-based companies, government communications, medical and health media, Christian broadcasting, media ministry, live event audio-video, sports productions, educational media, or freelance. Students are also prepared to continue their academic studies in a baccalaureate program.
Requirements
Technical Associate Degree Requirements
The minimum requirement for the Associate of Applied Business (A.A.B.) or the Associate of Applied Science (A.A.S.) degree is the completion of 60 credits with a 2.0 accumulative GPA in both the major area of study and all course work attempted at Ohio University. A maximum of 15 credits earned through prior learning assessment may be applied to any technical associate degree. You must earn a minimum of 18 semester credit hours while enrolled at Ohio University, and you must earn a minimum of 50 percent of coursework taken to fulfill your major concentration in residence with resident credit as defined in the Graduation Requirements – University-wide section. You also must meet Ohio University BRICKS requirements for associate degrees.
To earn a technical associate degree, you must complete an Application for Update of Program(s), available from any college office or regional campus student services office.
General Education Requirements
Complete the following course:
- ENG 1510 - Writing and Rhetoric I Credit Hours: 3
Electronic Media Major
Complete the core requirements and either the Production track or Management track. Also complete the non-major track.
Electronic Media Core Requirements
Complete the following courses:
- EM 1010 - Introduction to Electronic Media Credit Hours: 3
- EM 1020 - Writing For Media Credit Hours: 3
- EM 2011 - Electronic Media as Business Credit Hours: 3
- EM 2180 - Introduction to Digital Media Design Credit Hours: 3
- EM 2570 - Advertising in the Broadcast and Cable Media Credit Hours: 3
Production Track Requirements
- EM 2110 - Introduction to Audio Production Credit Hours: 3
- EM 2160 - Introduction to Video Production Credit Hours: 3
Complete one of the following courses:
- EM 2140 - Advanced Audio Production Credit Hours: 3
- EM 2170 - Advanced Video Production Credit Hours: 3
Complete two of the following courses:
- EM 2010 - Electronic Media Analysis/Criticism Credit Hours: 3
- EM 2220 - Aesthetics in Digital Media Credit Hours: 3
- EM 2700 - Introduction to Sports Production Credit Hours: 4
- EM 2900 - Special Topics in Electronic Media Credit Hours: 1 - 15
Complete two of the following courses:
- EM 1220 - Media Performance Credit Hours: 3
- EM 2120 - Introduction to Multimedia Production Design Credit Hours: 3
- EM 2150 - Introduction to Website Design Credit Hours: 3
- EM 2500 - News Distribution Platforms Credit Hours: 3
- EM 2670 - International Media Systems Credit Hours: 3
Complete three hours from the following courses:
- EM 2910 - Radio-Television Internship Credit Hours: 1
- EM 2921 - Video Practicum 1 Credit Hours: 1 - 3
- EM 2922 - Video Practicum 2 Credit Hours: 1 - 3
- EM 2923 - Audio Practicum 1 Credit Hours: 1 - 3
- EM 2924 - Audio Practicum 2 Credit Hours: 1 - 3
- EM 2925 - Media Design Practium 1 Credit Hours: 1 - 3
- EM 2926 - Media Design Practium 2 Credit Hours: 1 - 3
Complete the following courses:
- BMT 1700 - Small Business Operations Credit Hours: 3
- EM 2010 - Electronic Media Analysis/Criticism Credit Hours: 3
- EM 2120 - Introduction to Multimedia Production Design Credit Hours: 3
- EM 2150 - Introduction to Website Design Credit Hours: 3
- EM 2220 - Aesthetics in Digital Media Credit Hours: 3
- EM 2670 - International Media Systems Credit Hours: 3
- JOUR 1330 - Precision Language for Journalists Credit Hours: 3
Complete one of the following courses:
- BMT 1100 - Introduction to Management Credit Hours: 3
- MGT 2000 - Introduction to Management Credit Hours: 3
Communication
Complete one of the following courses:
- COMS 1010 - Fundamentals of Human Communication Credit Hours: 3
- JOUR 1330 - Precision Language for Journalists Credit Hours: 3
Computers
Complete one of the following courses:
- BMT 2000 - Introduction to Business Computing Credit Hours: 3
- CTCH 1250 - Introduction to Computers Credit Hours: 3