OHIO University Undergraduate Catalog 2024-25
Advertising and Public Relations Minor |
Minor Code OR6928
Scripps College of Communication
E.W. Scripps School of Journalism
200 Schoonover Center for Communication
20 E. Union St.
Athens, OH 45701
Phone: 740.593.2590
scrippscollege@ohio.edu
www.ohio.edu/scripps-college/
Craig Davis, contact person
davisc7@ohio.edu
Program Overview
The Advertising and Public Relations minor within the E.W. Scripps School of Journalism offers students introductory knowledge and skills needed to create purposeful communication (advertising and public relations) for an organization (profit and non-profit) to fulfill its mission.
Admissions Information
Freshman/First-Year Admission
No requirements beyond University admission requirements.
Change of Program Policy
No selective or limited admission requirements.
External Transfer Admission
No requirements beyond University admission requirements.
Opportunities Upon Graduation
Completion of the Advertising and Public Relations minor will enable students to pursue career opportunities in the advertising, public relations, and marketing communications fields.
Requirements
Required Courses
Complete the following courses:
- JOUR 2150 - Mass Media Writing Principles Credit Hours: 3
- JOUR 2500 - Introduction to Advertising and Public Relations Credit Hours: 3
- JOUR 4130 - Gender, Race, and Class in Journalism and Mass Media Credit Hours: 3
Electives
Complete three of the following courses:
- JOUR 3400 - Advertising and Public Relations Research and Theory Credit Hours: 3
- JOUR 3750 - Advertising Media Planning and Buying Credit Hours: 3
- JOUR 4230 - International and Cross-Cultural Advertising Credit Hours: 3
- JOUR 4450 - Creative Concepts Credit Hours: 3
- JOUR 4530 - Strategic Social Media Credit Hours: 3
- JOUR 4710 - Public Relations Planning Credit Hours: 3
- JOUR 4820 - Strategic Communication Management for Advertising and PR Professionals Credit Hours: 3