The E. W. Scripps School
of Journalism
offers a Master of Science degree and, in
cooperation with the School of Telecommunications, the Doctor of
Philosophy degree in mass
communication
.
Admission is based on your academic and professional background. To
assist the School of Journalism in evaluating qualifications, you
must submit your scores on the Graduate Record Examination, a resume,
three letters of recommendation, official transcripts from all
colleges attended, and a statement of 500 words or less about why you
want to attend graduate school. International students from
non-English speaking countries also are required to send in a TOEFL
score. You need not have an undergraduate major in journalism.
Anyone seeking financial aid for the following academic year should
apply as early as possible.
The master's program is designed to provide opportunities to study
professional journalism or prepare for further academic work.
Required coursework in both areas is a blend of professionally
oriented classes with mass communication principles, theory, and
research.
The flexibility of the program allows professionally oriented
students to specialize in newspaper, magazine, or broadcast
journalism; public relations; advertising; or visual communication.
The master's program requires 49 hours and usually involves 15-18
months for completion. Required courses are as follows:
Master's Degree Core:
JOUR 501, 511, 512, 803, and 806.
Advanced Research (choose one):
JOUR 808, 811, 816, 821, or
830.
Topics Seminar (choose one):
JOUR 635, 812, 814, 815, 850,
866, or 871.
Research (choose one):
A thesis, for six hours' credit,
involving a carefully designed research project conducted in the
traditional academic format, or a professional project of publishable
quality.
In addition, you are required to take undergraduate reporting,
editing, and graphics if you have not previously taken such courses.
Graduate credit will not be earned for these classes.
Some required classes may be waived if you present evidence that you
have completed equivalent coursework or have equivalent professional
experience. If required classes are waived, other graduate classes
must be taken to make up the number of hours.
You are required to maintain an accumulative grade-point average of
at least 3.0. Only graduate credits with a grade of B- or above will
count toward a degree.
501 Introduction to Graduate Study (1)
Required of all new graduate students.
Washburn; F; Y.
507 Electronic Publishing (4)
Prereq: 221, 231. Introduction to the production, design, and
techniques of electronic publishing using a journalistic approach.
Explores many software packages for electronic publishing using
Macintosh computers and provides experiences to develop a thorough
knowledge of electronic publishing.
Pittman; F, W, Sp, Su; Y.
511 Newspaper and Communication Law (3)
Principles and case studies in communication law, constitutional
guarantees, libel, privacy, contempt, privilege, copyright, and
government regulatory agencies.
Evarts, Stempel; W, Su; Y.
512 Ethics, Mass Media, and Society (3)
Ethics and social responsibility of journalists or other mass
communicators. Professional codes, responsibility of media for social
change, reaction to political and economic pressures.
Bugeja, Haggerty, Lambert; F, Su; Y.
521 Graphic Production Processes (5)
Advanced study of all processes for reproducing printed
communication. Theory and lab.
Hodges; D.
522 Advertising Production (4)
Techniques and problems in methods of advertising production.
Richardson; F.
524 Direct Response Advertising (3)
Introduction to the scope of direct marketing and direct response
media, including direct mail, broadcast and print advertising,
catalogs, co-ops, telemarketing, inserts, and video cassettes.
Staff; D.
525 Photojournalism (3)
Basic principles and practices of photojournalism for newspapers,
magazines, and television. Students shoot, process, and print
pictures on assignment.
Staff; D.
526 Advanced Photojournalism (3)
Prereq: 525. Continuation of 525.
Staff; D.
530 Magazine Editing and Production (4)
Prereq: 221. Theory of magazine editing, production, and publishing
with lectures on various types of magazines available today and
analysis of audiences they serve. Formulas for publishing, editorial
content, and article selection; illustration and layout; and
technical procedures including sales. Each student will prepare a
dummy magazine of his or her own design.
Bernt, Bugeja, Hodges, Westfall; F, W, Sp, Su; Y.
531 Magazine Editing and Production Practice (3)
Prereq: 430 or 530. Practice course where students apply their
knowledge to production of quarterly magazine done regularly by
School of Journalism. Each student assigned specific position on
magazine.
Bernt, Westfall; F, W, Sp; Y.
532 Specialized Business Magazines (3)
Prereq: 531. Career opportunities in magazine journalism revealed by
in-depth studies of professional, business, and industrial magazines.
Course considers publishing problems through case studies.
Bernt; F; Y.
535 Picture Editing (3)
Principles and practices of picture editing. Includes consideration
of picture sources, assignment, and handling; photographic techniques
and aesthetics; legal and ethical factors; visual idiosyncrasies of
various media.
Staff; D.
536 Advanced Picture Editing (3)
Prereq: 535. Continuation of 535.
Staff; W, Sp; Y.
541 Magazine Feature Writing (4)
Writing and marketing factual magazine feature articles of various
types. Finding subjects, researching, writing articles, and surveying
markets.
Bugeja, Westfall; F, W, Sp, Su; Y.
542 Advanced Magazine Feature Writing (3)
Writing and marketing magazine articles. Emphasis on specialized
markets and new trends in industry. Students attempt actual
assignments for magazines nationwide.
Bugeja, Haggerty, Westfall; W, Sp, Su; Y.
543 Advanced Magazine Editing (3)
Prereq: 531. Students edit real manuscripts, from the how-to to
personal narratives. They learn to recognize weaknesses, devise
solutions, and interact with writers. Ethical dilemmas posed by more
experimental forms of magazine journalism also are covered.
Staff; Sp; Y.
550 Advertising Copy Writing (3)
Effective persuasion in print and broadcasting.
Helitzer, Peters, Richardson; F, W, Sp, Su; Y.
552 TV Newsfilm Production and Editing (3)
Principles and practices of TV newsfilm production and editing.
Staff; F, W, Sp; Y.
555 Seminar in Broadcast News (3)
Discussion of problems--operational, social, economic, legal, and
ethical--faced by broadcasters reporting public affairs.
Dashiell, Levin, Stewart; F, W, Sp; Y.
558 TV News Practice (4)
Prereq: 552. Practicum in preparation and presentation of TV
newscast. Students select news material including video, format, and
script for newscast, then deliver on air. Students rotate through
various newsroom positions during quarter.
Stewart; F, W, Sp; Y.
559 Advanced TV News Practice (3)
Prereq: 552, 558. Advanced practicum in preparation and presentation
of TV newscast. Students involved in selecting, editing, scripting,
and formatting for on-air newscasts. Students also appear on air and
assume management responsibilities.
Stewart; F, W, Sp; Y.
561 Specialized Journalism (3)
Seminar approach to individual study of journalistic areas of special
interest to individual students.
Staff; D.
564 Reporting of Public Affairs (3)
Problems of preparing in-depth, interpretative, and analytical
reports on public affairs for mass media, governmental reporting, and
contemporary controversial issues.
Greenwald, Hodson, Izard; F, W, Sp; Y.
565 The Editorial Page (3)
Editorial page in opinion information. Problems of content selection
and presentation. Extensive writing of analytical and persuasive
editorials and interpretative articles in depth.
Evarts, Lambert; F, W; Y.
566 International Mass Media (4)
Development and operations of world mass communication channels and
agencies. Comparative analysis of media, media practices, and flow of
news throughout world. Relation of communication practices to
international affairs and understanding.
Cooper, Kliesch; F; Y.
567 Foreign Correspondence (4)
Prereq: 231. Graduate course in advanced international reporting for
those who have lower-level reporting classes or experience. Students
write reports of U.S. for newspapers abroad. Selected students
eligible for internships abroad.
Cooper; F, W; Y.
568 Column Writing (3)
The study of newspaper columnists, past and present, with extensive
writing of various kinds of columns.
Lambert; Sp; Y.
570 Sportswriting (3)
A look at sports writing from lead to 30--the good, the bad, and the
ugly of life in a sports press box. Course builds on newswriting and
editing skills. Offers advice on the art of sportswriting and
assignments to practice the art by covering live events.
Staff; F; Y.
571 Public Relations Principles (4)
Public relations planning and techniques; selected communication
studies and theories. Polling, defining objectives, and analysis of
public relations messages.
Sloan; F, W; Y.
572 Advanced Public Relations (4)
Planning public relations programs and projects, including selection
of audiences, messages and media, and evaluation of effects. Project
in area of student's interest.
Helitzer; W, Sp; Y.
581 Print Media Management (3)
Problems in publishing affecting all departments.
Staff; D.
582 Broadcast Advertising and Management (4)
Peters, Reese; F, Sp; Y.
583 Magazine Publishing and Management (3)
Prereq: 530. An introduction for editors to the topics of audience,
circulation, industry, trends, reposition, and launching of
magazines. History of the rise and fall of publishing empires,
including the financial, legal, and ethical realities that shaped
them.
Staff; D.
584 Supervising School and College Publications (4)
Conference course for advisors of high school and college newspapers,
magazines, and yearbooks. Problems relating to staff selection,
content of publications, copy, layout, photography, printing,
advertising, and business phases.
Staff; D.
585 Journalism in the Secondary School Curriculum (4)
Prereq: 9 hrs journalism. Intensive study and analysis of appropriate
content for high school journalism courses. Planning course outlines
and curricula.
Staff; D.
586 Advertising Campaigns (5)
Thorough understanding of basic elements of advertising campaigns.
Includes creation of campaign.
Helitzer, Peters, Reese; F, W, Sp; Y.
601A Graphics of Communication (5)
Creative and practical aspects of typography, layout, and design of
printed communication. Does not count toward M.S. or Ph.D.
Hodges, Pittman; F, W, Sp, Su; Y.
601B News Reporting (4)
Prereq: typing proficiency and English proficiency exam. Methods of
gathering and evaluating news and writing typical news stories.
Practice work in covering assignments and preparing copy. Does not
count toward M.S. or Ph.D.
Haggerty, Lambert, Washburn; F, W, Sp, Su; Y.
601C News Editing (4)
Prereq: B or better in 601B, English proficiency exam. Copyreading,
headline writing, news selection, and layout of newspages. Does not
count toward M.S. or Ph.D.
Evarts, Stempel; F, W, Sp, Su; Y.
601D Advertising Principles (5)
Major factors in development of advertising programs. Does not count
toward M.S. or Ph.D.
Helitzer, Peters, Richardson; F, W, Sp; Y.
601E Photojournalism (3)
Prereq: English proficiency exam or 601B. Basic principles and
practices of photojournalism for newspapers, magazines, and
television. Includes consideration of roles of photographers and
picture editors in communication and their relationships with other
members of editorial team and mechanical departments of publications.
Students shoot, process, and print pictures on assignment. Does not
count toward M.S. or Ph.D.
Staff; F, W, Sp; Y.
635 Seminar in Picture Editing (3)
Study of picture editing practices in newspapers, magazines, and
television.
Staff; Sp; Y.
662 Graduate Internship (1-15)
Professional project for students not choosing to do a thesis.
Staff; F, W, Sp, Su; Y.
665 Professional Project (1-15)
Professional project for students not choosing to do a thesis.
Staff; F, W, Sp, Su; Y.
691 Research in Journalism and Communications (1-15)
Staff; F, W, Sp, Su; Y.
695 Thesis (1-15)
Staff; F, W, Sp, Su; Y.
790 Independent Study (1-4)
Prereq: written proposal. Student can pursue personal scholarly
interests under faculty supervision.
Staff; F, W, Sp, Su; Y.
792 Seminar (3-5)
Selected topics of current significance. May be repeated with
different topics.
Staff; F, W, Sp, Su; Y.
803 Seminar in Mass Communication Theory (5)
Communication process, interpersonal and mediated, and possible
barriers to effectiveness. Review of literature on effects of mass
communication on individuals and groups, contrasting channels, and
message structures. Media as social and economic institutions.
Culbertson, Riffe; F, W; Y.
806 Research Methods (5)
Techniques for study of communication content, message sources,
audiences, and effects.
Stempel; F; Y.
808 Legal Research (4)
Prereq: 511. The study of the legal literature relative to First
Amendment, including that involving speech, the press, broadcast, and
the broad area of social and political communication. Each student
learns to use legal reporters and documents. Electronic searching and
Shepardizing are taught. Field trips to Columbus are necessary. Each
student prepares an extensive legal bibliography in a First Amendment
area of interest.
Evarts; D.
811 Historical Research in Journalism (5)
Research in mass communication history, individual projects and
readings, application of historiographic methods.
Washburn; W, Sp; Y.
812 Government and Mass Communication (4)
Communication and political order. Theory and structure of democratic
and totalitarian communication systems, relationships between
government and mass communication in modern world.
Evarts; D.
814 Literature in Journalism (4)
Directed reading and discussion in literature.
Stempel; Su; Y.
815 Seminar in Theory of Freedom of the Press (4)
Prereq: 511. Historical and philosophical development of concept of
free expression and its relationship to development of Anglo-American
system of information flow. Contrasting ideologies and their
evolution. Implications of these theories in contemporary states.
Izard; D.
816 Seminar in Mass Media Research (5)
Prereq: 806. Students present research ideas to seminar, discuss
progress and problems, report findings, and defend projects before
group. Emphasis also on scaling and measurement, nonparametric
statistics, research strategy, and nature and function of theory in
mass communication research.
Riffe; Sp; Y.
821 Seminar in Content Analysis (4)
Methods of studying mass media content; individual projects and
readings.
Bernt, Stempel; Sp; Y.
830 Magazine Research and Development (4)
Investigation into and seminar discussion of role of magazine in
American society. Problems of magazine publishing, problems of
magazine editing, and structure and nature of magazine industry in
U.S. Major research project.
Staff; D.
850 Seminar in Advertising Copy (4)
Human information processing as it affects advertising copy.
Staff; D.
866 Seminar in International Mass Media (5)
Prereq: 566, 803. Directed research and reading applied to problems
of international communication and comparative foreign journalism.
Each student studies press of selected nations or areas in which he
or she has special interest.
Cooper, Kliesch; W; Y.
871 Public Relations Problems and Programs (4)
Prereq: 571, 572. Overall planning and operation of public relations
programs in government, industry, and educational and nonprofit
organizations. Analysis and seminar discussion of problems and
policies in such institutions. Case method used in conjunction with
individual field studies conducted by class members.
Culbertson; W; Y.
895 Dissertation (1-15)
Staff; F, W, Sp, Su; Y.
Return to 1995-1997 Graduate Catalog Table of Contents
University Publications and the Computer Services Center revised this file ( https://www.ohio.edu/~gcat/95-97/areas/journalism.html
) April 13, 1998.
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