Nov 22, 2024
OHIO University Undergraduate Catalog 2021-22
OHIO University Undergraduate Catalog 2021-22
[Archived Catalog]
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MDIA 2011 - The Business of Media
Provides an intensive overview of how business is conducted in the media industries. Examines the fundamental relationships between art and commerce in the media industries; structure of media companies; strategies media companies use to attract audiences/buyers; the various ways media evaluate their products, and ethical issues that impact current media practices.
Requisites: C or better in MDIA 1020
Credit Hours: 3
Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
Lecture/Lab Hours: 3.0 lecture
Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
Learning Outcomes:
- Students will be able to demonstrate an understanding of the business ethics.
- Students will be able to demonstrate an understanding the fundamental relationship (and co-dependence) between business and creative elements in the media industries.
- Students will be able to assess the importance of being a professional in the media business.
- Students will be able to recognize the issues that impact media industry practices now and in the future.
- Students will be able to demonstrate an understanding of the strategies (e.g., promotion, marketing, advertising) media companies use to attract audiences/buyers/users.
- Students will be able to demonstrate an understanding the structure of media companies (large and small; profit and non-profit; U.S. and global).
- Students will be able to demonstrate an understanding of the various ways media evaluate the success/failure of their products.
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