Jul 01, 2024
OHIO University Undergraduate Catalog 2023-2024
OHIO University Undergraduate Catalog 2023-2024
[Archived Catalog]
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HLTH 4585 - Strategic Marketing for Health Care Organizations
Examines the principles and concepts of marketing as they apply to health care organizations. Focuses on the strategic application and organizational use of various marketing tools to respond to the rapidly changing, complex, and unique health care environment.
Requisites: HLTH 3400
Credit Hours: 3
Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
Lecture/Lab Hours: 3.0 lecture
Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
Learning Outcomes:
- Students will be able to assess patient behavior and preferences with respect to the development and delivery of health care services and products.
- Students will be able to describe the relevance of external, internal, micro, and macro variables and trends in terms of their relationship to the health care organization’s strategic environment.
- Students will be able to describe the relevance of the marketing mix with respect to health care service delivery.
- Students will be able to explain the important linkage between marketing and health care strategy.
- Students will identify unique types of target markets in health care including patients, physicians, and payers.
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