JOUR 2500 - Introduction to Advertising and Public Relations

• Demonstrate an understanding of gender, race ethnicity, sexual orientation and, as appropriate, other forms of diversity in domestic society in relation to mass communications.
• Demonstrate an understanding of professional ethical principles, especially as they relate to advertising and public relations.
• Demonstrate an understanding of the advertising and public relations professions.
• Demonstrate an understanding of the history and role of advertising and public relations professionals in shaping communications.
• Think critically, creatively and independently.