Jul 02, 2024
OHIO University Undergraduate Catalog 2023-2024
OHIO University Undergraduate Catalog 2023-2024
[Archived Catalog]
Add to Portfolio (opens a new window)
Add to Portfolio (opens a new window)
JOUR 3750 - Advertising Media Planning and Buying
Strategy, techniques, and problems of planning and buying media. Learning use of syndicated sources of media information.
Requisites: (JOUR 270 or 2500) and 3400
Credit Hours: 3
Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
Lecture/Lab Hours: 3.0 lecture
Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
Learning Outcomes:
- Learn the skills for presenting and defending their work in a professional fashion.
- Understand the criteria for evaluating data sources and advertising options.
- Understand the development of a media plan to meet an advertising/marketing goal.
- Understand the impact of the fast-changing mediascape on the advertising business in general and on media planning and buying in particular.
- Understand the interrelationships among important factors of media-planning decision making.
- Understand the media planning and buying terminology.
- Understand the role of media in delivering messages to current and prospective customers.
- Understand the sources of information necessary to make sound media decisions.
Add to Portfolio (opens a new window)