Jul 02, 2024
OHIO University Undergraduate Catalog 2023-2024
OHIO University Undergraduate Catalog 2023-2024
[Archived Catalog]
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JOUR 4230 - International and Cross-Cultural Advertising
International and cross-cultural advertising concepts, strategies, and executions. Sociocultural, political-legal, economic, and technological issues surrounding advertising practice in today’s global and multicultural environment.
Requisites: JOUR 270 or 2500 and 15 hours in JOUR and Sr only
Credit Hours: 3
OHIO BRICKS Capstone: Capstone or Culminating Experience
General Education Code (students who entered prior to Fall 2021-22): 3
Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
Lecture/Lab Hours: 3.0 lecture
Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
Learning Outcomes:
- Achieve a deep understanding of the cultural, economic, political, legal/ethical, and technological issues surrounding advertising practice in today’s global and cross-cultural environment.
- Gain a great familiarity with the concepts, strategies, and executions frequently used in international and cross-cultural advertising today.
- Have a clear awareness of the challenges and trends in today’s international and cross-cultural advertising practice and research.
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