Jul 02, 2024
OHIO University Undergraduate Catalog 2023-2024
OHIO University Undergraduate Catalog 2023-2024
[Archived Catalog]
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JOUR 4300 - Magazine Editing and Production
Theory and techniques of magazine editing and production, including analysis of magazine industry and of specific magazines and audiences they serve. Editorial objectives and formulas, issue planning, article selection, layout, illustration, typography, printing, and distribution.
Requisites: C or better in ((JOUR 231A and 233) or (231 and 233) or 2310 or 2311)
Credit Hours: 3
Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
Lecture/Lab Hours: 3.0 lecture
Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
Learning Outcomes:
- Analyze magazines, brands, and their application to ancillary products.
- Consider new technology and its application for content creation and delivery.
- Create a new product prototype from conceptualization to publication.
- Critique design, including art, typography, and placement of elements.
- Define characteristics of existing and prospective audiences.
- Develop a publishing plan.
- Discuss other publishing functions such as advertising, circulation, and marketing.
- Explain the difference between conceptual editing, line editing, and proofing.
- Gather and assess complex information from multiple sources.
- Think critically, creatively, and independently.
- Think strategically about editorial packaging and positioning.
- Understand editorial formula, including architecture and mix.
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