Jul 02, 2024
OHIO University Undergraduate Catalog 2023-2024
OHIO University Undergraduate Catalog 2023-2024
[Archived Catalog]
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JOUR 4320 - Specialized Business Media
In-depth study of professional, business, industrial, and technical magazines. Discussion of all types of publishing problems.
Requisites: (JOUR 231A and 233) or (231 and 233) or 2310 or 2311
Credit Hours: 3
Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
Lecture/Lab Hours: 3.0 lecture
Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
Learning Outcomes:
- Analyze the information needs of business audiences.
- Critique business-to-business editorial and design in print and online.
- Describe the role of circulation, marketing, and new product development.
- Prepare a résumé and cover letter appropriate for a business-to-business publishing job.
- Read and interpret a publishing company’s financial statements.
- Research and write an in-depth case study of a trade publication’s audience, circulation, editorial, design, revenue streams, major competition, and parent company.
- Think critically, creatively, and independently.
- Understand the differences between writing and editing for consumer vs. trade publications.
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