Jul 02, 2024
OHIO University Undergraduate Catalog 2023-2024
OHIO University Undergraduate Catalog 2023-2024
[Archived Catalog]
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JOUR 4450 - Creative Concepts
Focuses on how to create an integrated communication idea that works in all types of media. Students will analyze and critique ideas for how well the ideas reflect strategy, the boldness of the creative concepts and ways to improve the execution of the ideas.
Requisites: JOUR 2500 and 3400 and 3700
Credit Hours: 3
Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
Lecture/Lab Hours: 3.0 lecture
Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
Learning Outcomes:
- Apply tools and technologies appropriate for the strategic communication professions.
- Become familiar with the most widely accepted approaches in the development of strategic communication creative concepts.
- Gain a working knowledge of the basic steps in the development of creative strategy.
- Recognize the relationship between strategic communication disciplines and creative strategies and executions.
- Think critically, creatively and independently.
- Understand concepts and apply theories in the use and presentation of images and information.
- Understand the critical role creative strategy and execution plays in the development of strategic communication.
- Write correctly and clearly in forms and styles appropriate for the communications professions, audiences, and purposes they serve.
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