Jul 02, 2024
OHIO University Undergraduate Catalog 2023-2024
OHIO University Undergraduate Catalog 2023-2024
[Archived Catalog]
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JOUR 4530 - Strategic Social Media
Course focuses on understanding why and when to use social media for the purpose of building relationships and creating conversations with stakeholders and key audiences. Builds on the students’ basic foundation of how to use social media tools, adding depth to their understanding through discussion of related strategic communication concepts and theories.
Requisites: JOUR 2500 or (JOUR minor and JOUR 1050 and 2150)
Credit Hours: 3
Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
Lecture/Lab Hours: 3.0 lecture
Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
Learning Outcomes:
- Students will be able to provide strategic counsel, based on their understanding of core concepts of social media, to organizations about why and when to use social media tools in their public relations, marketing, and advertising campaigns.
- Students will be able to create a social media plan that chooses the tools (tactics) designed to meet the objectives, emphasizing that some companies don’t need or aren’t ready for social media, and some objectives cannot be met with social media.
- Students will be able to demonstrate an understanding of how social media tools can help organizations reach their objectives and when these tools are most appropriate.
- Students will be able to demonstrate an understanding of the core concepts of social media including interactivity and conversation-building.
- Students will be able to demonstrate an understanding of the background of social media and the concepts and theories that inform their use for organizations.
- Students will be able to demonstrate an understanding of the ethical decisions organizations must make when engaging in social media.
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