Jul 02, 2024
OHIO University Undergraduate Catalog 2023-2024
OHIO University Undergraduate Catalog 2023-2024
[Archived Catalog]
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JOUR 4710 - Public Relations Planning
Using contemporary case studies, all aspects of public relations are studied and analyzed in group discussions and written projects.
Credit Hours: 3
Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
Lecture/Lab Hours: 3.0 lecture
Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
Learning Outcomes:
- Learn to write public relations plans in a variety of formats and to adapt them based on company or client demands.
- Solve complex public relations problems that confront today’s public, private, and not-for-profit organizations.
- Understand the role of research in the development, implementation, and evaluation of public relations plans.
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