Jul 02, 2024
OHIO University Undergraduate Catalog 2023-2024
OHIO University Undergraduate Catalog 2023-2024
[Archived Catalog]
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JOUR 4810 - News Media Management
Leadership, finance, and planning skills required to manage the business side of a media firm. Attention will be given to the various systems used to produce a finished product.
Requisites: (JOUR 231A and 233) or (231 and 233) or 2310 or 2311) OR (JOUR Minor and JOUR 1050 and 2150)
Credit Hours: 3
Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
Lecture/Lab Hours: 3.0 lecture
Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
Learning Outcomes:
- Learn how management theory is used to motivate professionals.
- Learn how management theory is used to solve practical problems that arise when people with different skills must work together to make the firm successful.
- Learn to analyze markets and develop an editorial/marketing plan for a new media firm.
- Learn to write and present a prototype for a media firm that you would like to create.
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