Jul 02, 2024
OHIO University Undergraduate Catalog 2023-2024
OHIO University Undergraduate Catalog 2023-2024
[Archived Catalog]
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JOUR 4860 - Advertising and Public Relations Capstone
The capstone course for the Strategic Communication track provides a campaign development experience. Developing an advertising or public relations campaign synthesizes research, writing and production skills, as well as critical and creative thinking, and theory application. Students partner with a client to produce the advertising or public relations campaign.
Requisites: (JOUR 270 or 2500) and 3400 and 3700 and Sr
Credit Hours: 3
OHIO BRICKS Bridge: Learning and Doing, Capstone: Capstone or Culminating Experience
General Education Code (students who entered prior to Fall 2021-22): 3
Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
Lecture/Lab Hours: 3.0 lecture
Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
Learning Outcomes:
- Students will be able to critically state, describe and analyze marketing/advertising/public relations/communication issues and problems.
- Students will be able to synthesize academic knowledge and relevant experience in creating and testing integrated marketing communication message strategies.
- Students will be able to understand and apply a variety of communication strategies used in the advertising and public relations industries.
- Students will be able to create and plan media programs to reach target audiences effectively and efficiently using integrated communication platforms.
- Students will be able to analyze and solve practical real-world problems in a collaborative classroom setting while fostering a constructive team climate and managing team conflict.
- Students will be apply concepts and theories in the use and presentation of images and information.
- Students will be able to demonstrate they can think critically, creatively and independently.
- Students will be able to critically evaluate written work and write correctly and clearly in forms and styles appropriate for their campaign projects, and the audiences they serve.
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