Jul 03, 2024
OHIO University Undergraduate Catalog 2023-2024
OHIO University Undergraduate Catalog 2023-2024
[Archived Catalog]
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MDIA 3102 - Media Content Management
The goals and processes used by media businesses to develop, evaluate, distribute, schedule, promote, and market media content to various audiences.
Requisites: C or better in MDIA 2011
Credit Hours: 3
Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
Lecture/Lab Hours: 3.0 lecture
Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
Learning Outcomes:
- Demonstrate the ability to analyze market factors and apply appropriate strategy to content management issues.
- Understand and describe the relationship between the creative and business aspects of media companies.
- Understand the nature of media content’s social impact and the responsibilities of media content managers.
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