Jul 03, 2024
OHIO University Undergraduate Catalog 2023-2024
OHIO University Undergraduate Catalog 2023-2024
[Archived Catalog]
Add to Portfolio (opens a new window)
Add to Portfolio (opens a new window)
MDIA 3105 - Audience Research
Examines some of the ways we both count the audience and understand their interests. In addition to exploring the current rating services, focus on the basics of survey research and focus groups. Review product sales.
Requisites: MDIA 2011 or BC5374 or BC5381
Credit Hours: 3
Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
Lecture/Lab Hours: 3.0 lecture
Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
Learning Outcomes:
- Acquire a critical understanding of audience behavior.
- Gain practical experience in audience analysis.
- Know the terminology used in audience research.
- Recognize the role of research in programming and sales.
- Understand the current methods and sources of audience research.
Add to Portfolio (opens a new window)