Jul 03, 2024
OHIO University Undergraduate Catalog 2023-2024
OHIO University Undergraduate Catalog 2023-2024
[Archived Catalog]
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MDIA 4705 - Media and Web Delivery
More and more often, traditional distribution channels are being eschewed for consumer web-based media sites. This has created a new phenomenon in the realms of blogging, webcasting, podcasting, and viral video. Examines the design and production issues of web-based media and the business of online distribution.
Requisites: MDIA 3705
Credit Hours: 3
Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
Lecture/Lab Hours: 3.0 seminar
Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
Learning Outcomes:
- Be able to effectively critique peer-reviewed scholarly articles about the audience
- Design and conduct an audience research study
- Gain experience and exposure to methodologies approaches to understanding/explaining audience behavior
- Understand contemporary audience issues
- Understand key theories that frame the study of media audiences
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