Jul 05, 2024
OHIO University Undergraduate Catalog 2023-2024
OHIO University Undergraduate Catalog 2023-2024
[Archived Catalog]
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RHT 4430 - Marketing for Hospitality and Tourism
Application of marketing principles and concepts for the hospitality and tourism industry.
Requisites: MKT 2020
Credit Hours: 3
Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
Lecture/Lab Hours: 3.0 lecture
Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
Learning Outcomes:
- Students will be able to apply core marketing principles to the field of hospitality and tourism.
- Students will be able to demonstrate how the various functions in a hospitality or tourism organization fit in with the marketing function.
- Students will be able to gain experience in assessing and developing a strategic marketing plan for a hospitality or tourism organization.
- Students will be able to assess how marketing activities interact in the development of marketing strategy.
- Students will be able to interpret the language of hospitality and tourism marketing.
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