Jul 07, 2024
OHIO University Undergraduate Catalog 2023-2024
OHIO University Undergraduate Catalog 2023-2024
[Archived Catalog]
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SASM 3500 - External Relations in Sports
This course focuses on the job skills and competency areas needed by the industry’s communication, media relations, community relations, and development professionals. The common threads of external relations are information management and relationship building. This class will synthesize public relations, media relations, and building brand equity in the sport context with attention to differentiating special procedures required in handling student-athlete information in intercollegiate athletics.
Requisites: SASM 1001 or SASM 1010
Credit Hours: 3
Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
Lecture/Lab Hours: 3.0 lecture
Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
Learning Outcomes:
- Students will be able to explain the evolution of sports media and its impact on the industry of sports.
- Students will be able to apply key concepts and critical issues learned through various case studies.
- Students will be able to demonstrate their knowledge about the sports media landscape and the economic principles that drive such.
- Students will be able to recognize the constant evolution of media and technology as it impacts long standing sports organizations and creates new ones.
- Students will be able to evaluate the experiences of guests and its impact on their professional career.
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