Jun 28, 2024
OHIO University Undergraduate Catalog 2023-2024
OHIO University Undergraduate Catalog 2023-2024
[Archived Catalog]
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EM 2011 - Electronic Media as Business
Overview of business practices and techniques in the electronic media.
Credit Hours: 3
Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
Lecture/Lab Hours: 3.0 lecture
Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
Learning Outcomes:
- Understand the companies with media holdings.
- Evaluation of Electronic Media industry results.
- Knowledge of the concept of professionalism.
- Understand marketing and promotional strategies employed in the Electronic Media industry.
- Understand the business and creative aspects of the Electronic Media business.
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