Jul 02, 2024
OHIO University Undergraduate Catalog 2023-2024
OHIO University Undergraduate Catalog 2023-2024
[Archived Catalog]
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ITS 4020 - Strategic Decision Making in Information and Telecommunication Industries
Students analyze challenges facing firms in information and telecommunication industries and managerial strategies employed to address these challenges. Topics include standardization, network effects, two-sided markets, positive feedback loops, customer lock-in, learning economies, versioning, pricing strategies, rights management, information security, and antitrust.
Requisites: ECON 1000 and C or better in ITS 2140
Credit Hours: 3
Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
Lecture/Lab Hours: 3.0 lecture
Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
Learning Outcomes:
- Students will be able to analyze and explain strategic interaction among firms in information and telecommunication industries.
- Students will be able to analyze competitive strategies that are utilized in telecommunication and information technology industries.
- Students will be able to analyze and apply bundling strategies that are utilized in telecommunication and information technology industries.
- Students will be able to analyze and apply pricing strategies that are utilized in telecommunication and information technology industries.
- Students will be able to analyze and explain the impact of customer lock-in on firms operating in telecommunication and information technology industries.
- Students will be able to explain the impact of learning economies on firms operating in telecommunication and information technology industries.
- Students will be able to analyze and explain the impact of network effects (two-sided markets, demand-side scale economies) on firms operating in telecommunications and information technology industries.
- Students will be able to explain the impact of positive feedback loops on firms operating in telecommunication and information technology industries.
- Students will be able to explain and apply versioning strategies utilized in telecommunication and information technology industries.
- Students will be able to explain the role of rights management to firms operating in telecommunication and information technology industries.
- Students will be able to explain the role of antitrust law and regulation related to telecommunication and information technology industries.
- Students will be able to analyze and apply information security practices utilized by information and telecommunication firms.
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