Sep 28, 2024
OHIO University Undergraduate Catalog 2023-2024

COMS 3250 - Communication Technology and Organizing


This course explores the ways technology shifts traditional conceptions of organizations and organizing. Specifically, the course explores three themes: 1) Ways organizations use social media for communication with external stakeholders, 2) Ways organizations use technology to facilitate internal communication processes, and 3) Ways that technology creates and sustains new forms of organizing. Discussion and readings address the social, technical, and psychological factors related to the use and adoption of communication technologies. Students are encouraged to draw on personal experiences with organizations and explore opportunities or threats organizations may face while adjusting to the challenges posed by online technologies.

Requisites: Soph or Jr or Sr
Credit Hours: 3
Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
Lecture/Lab Hours: 3.0 lecture
Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
Learning Outcomes:
  • Students will be able to apply theories of communication to better understand the use of social media by organizations.
  • Students will be able to articulate the challenges and opportunities related to the use of social media by organizations.
  • Students will be able to identify and critique elements of social media initiatives and identify common misconceptions about social media use.
  • Students will be able to evaluate ways that social media technologies facilitate forms of organizing.
  • Students will be able to explain different ways that social media may be used to achieve specific organizational goals.
  • Students will be able to recognize the influence of social media in organizational hiring decisions.


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