Jul 07, 2024
OHIO University Undergraduate Catalog 2023-2024
OHIO University Undergraduate Catalog 2023-2024
[Archived Catalog]
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SASM 4130 - The Business of Baseball
This course provides students the opportunity to explore the managerial aspects of operating a baseball team, facility and event with the community-owned, student-operated Southern Ohio Copperheads in Athens, Ohio. It combines classroom instruction with hands-on service learning on how to operate a summer collegiate baseball team. The course focuses on 501(c)3 non-profit operations as a member of the Great Lakes Summer Collegiate League.
Requisites: SASM 1001 or SASM 1010
Credit Hours: 3
Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
Lecture/Lab Hours: 3.0 lecture
Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
Learning Outcomes:
- Students will be able to identify the different organizational departments within a baseball organization and how these departments work together for the betterment of the Southeast Ohio community.
- Students will be able to explain the 501c(3) ownership model of the Southern Ohio Copperheads and how its tax identification plays into its role in the community.
- Students will be able to analyze sales and promotional tactics used to attract and retain fans in small town sports organizations.
- Students will be able to design marketing and social media campaigns.
- Students will be able to apply ticket sales techniques by selling game tickets and packages.
- Student will be able to analyze organizational financial statements to identify areas for improvement or growth.
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