Nov 22, 2024
OHIO University Undergraduate Catalog 2024-25
MKT 4410 - International Marketing
Focuses on understanding the major issues facing international/global marketing managers today through the application of marketing principles in the international/global business environment. This course also builds awareness of ethical, international, and cross-cultural issues, primarily, as they relate to marketing decisions, encourages the search for cross-cultural contact, and creates cultural curiosity in the students to guide students to become Global Citizens.
Requisites: MKT 2020 or 2400
Credit Hours: 3
OHIO BRICKS: Bridge: Diversity and Practice
Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
Lecture/Lab Hours: 3.0 lecture
Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
Learning Outcomes:
- Students will be able to identify and describe international marketing concepts, activities, and strategies.
- Students will be able to develop a strategic framework for implementing international programs with strong emphasis on exploring country specific differences.
- Students will be able to explain ethics and sustainability issues as they relate to global marketing and general business decisions.
- Students will be able to display cultural self-awareness, cultural curiosity, and empathy, as well as to employ effective communication skills.
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