Oct 05, 2024
OHIO University Undergraduate Catalog 2024-25
MKT 3400 - Non-Profit Marketing
The course provides students the opportunity to use marketing knowledge to create and execute a marketing plan for a nonprofit client. Students will transfer general marketing concepts to nonprofit marketing contexts in order to make connections between knowledge and experience. Students will also use reflection to self-assess knowledge and skills.
Requisites: MKT 2020 or MKT 2400
Credit Hours: 3
OHIO BRICKS: Bridge: Learning and Doing
Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
Lecture/Lab Hours: 3.0 lecture
Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
Learning Outcomes:
- Students will be able to evaluate differences between non-profit and for-profit organizations.
- Students will be able to connect relevant experience and non-profit marketing knowledge.
- Students will be able to identify and connect learning across marketing functions.
- Students will be able to adapt and apply non-profit marketing skills, abilities, and theories to a real-world situation.
- Students will be able to formulate a non-profit marketing plan.
- Students will be able to reflect on prior marketing experience in order to respond to new contexts
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