OHIO University Undergraduate Catalog 2015-16
[Archived Catalog]
Retail Merchandising and Fashion Product Development Major (B.S.H.C.S.) |
Major code BS6380
Patton College of Education
Human and Consumer Sciences
Lindley Hall
Athens, OH 45701
Phone: 740.593.2880
Fax: 740.593.0284
http://www.cehs.ohio.edu/academics/hcse/rm/index.htm
Beth VanDerveer, contact person
Program Overview
Merchandising is the process of developing products and effectively promoting them to result in sales to customers. The retail merchandising and fashion product development curriculum offers coursework in both creative (product development and promotion) and analytical (sales performance and trend) areas of merchandising, with a focus on fashion products. Through this program, students learn how to navigate a career path in a fast paced, dynamic industry. Supervision, leadership, and management activities, in the context of fashion and retail careers, are emphasized.
Admissions Information
Freshmen/First-Year Admission
Students interested in the retail merchandising and fashion product development program will enter Ohio University with a premajor code of ND8835 (preretail merchandising and fashion product development). To be admitted to the major, you must apply and be accepted after successful completion of six courses and achieving an accumulative GPA of 2.0 or higher.
Change of Program Policy
Students interested in the retail merchandising and fashion product development program will enter Ohio University with a premajor code of ND8835 (preretail merchandising and fashion product development). To be admitted to the major, you must apply and be accepted after successful completion of six courses and achieving an accumulative GPA of 2.0 or higher.
External Transfer Admission
Students interested in the retail merchandising and fashion product development program will enter Ohio University with a premajor code of ND8835 (preretail merchandising and fashion product development). To be admitted to the major, you must apply and be accepted after successful completion of six courses and achieving an accumulative GPA of 2.0 or higher.
Opportunities Upon Graduation
The retail merchandising and fashion product development program prepares you for retail management, marketing, distribution, and product development positions, such as buyer, store or corporate manager, visual merchandiser, manufacturer’s sales representative, and fashion coordinator.
Requirements
Universitywide Graduation Requirements
To complete this program, students must meet all Universitywide graduation requirements .
Department Level Requirements for Human and Consumer Sciences
View the Department-Level Requirements for the Department of Human and Consumer Sciences .
Premajor Requirements
Complete the following courses prior to submitting application to the retail merchandising and fashion product development major:
- ACCT 1010 - Foundations of Accounting Credit Hours: 3.0
- ECON 1000 - Survey of Economics Credit Hours: 3.0
Complete One of the Following
- PSY 1110 - Elementary Statistical Reasoning Credit Hours: 3.0
- PSY 2110 - Statistics for the Behavioral Sciences Credit Hours: 4.0
Premajor Sub-Requirement 1: Mathematics
Complete one of the following courses or Math placement 2 or higher.
- MATH 1200 - College Algebra Credit Hours: 4.0
- MATH 1300 - Pre-Calculus Credit Hours: 4.0
- MATH 2301 - Calculus I Credit Hours: 4.0
Premajor Sub-Requirement 2: Introduction to Retailing
Complete the following course with a grade of C (2.0) or higher:
- RFPD 2010 - Introduction to Retailing Credit Hours: 3.0
Premajor Sub-Requirement 3: Studio Art
Complete one of the following courses:
- ART 1121 - Introduction to Drawing Credit Hours: 4.0
- RFPD 1500 - Design and Illustration Techniques Credit Hours: 3.0
- RFPD 1600 - Color Theory for Visual Merchandising Credit Hours: 3.0
Major Requirements
Complete the following courses:
- RFPD 1100 - Fashion and Culture Credit Hours: 3.0
- RFPD 2150 - Elementary Textiles Credit Hours: 3.0
- RFPD 3830 - Product Development, Evaluation, and Distribution Credit Hours: 3.0
- RFPD 3890 - Professional Career Search Strategies Credit Hours: 3.0
- RFPD 3910 - Work Experience in Retail Merchandising and Fashion Product Development Credit Hours: 1.0
- RFPD 4070 - Global Issues in Textile, Apparel, and Retail Industries Credit Hours: 3.0
- RFPD 4230 - Retail Merchandising- Promotional Strategy Credit Hours: 3.0
- RFPD 4300 - Fashion Buying and Assortment Planning Credit Hours: 3.0
- RFPD 4800 - Strategic Retail Policy Credit Hours: 3.0
- RFPD 4910 - Internship: Retail Merchandising and Fashion Product Development Credit Hours: 12.0
Required Related Courses
Complete the following courses:
- COMS 1030 - Fundamentals of Public Speaking Credit Hours: 3.0
- CONS 2500 - Families as Consumers in Global Communities Credit Hours: 3.0
- CONS 3100 - Human Resources for Customer Service Professions Credit Hours: 3.0
- JOUR 2500 - Introduction to Strategic Communication Credit Hours: 3.0
- MGT 2000 - Introduction to Management Credit Hours: 3.0
- MIS 2011 - Introduction to Information Analysis and Design Nonmajor Credit Hours: 3.0
- MKT 2020 - Marketing Principles Credit Hours: 3.0
Complete One of the Following
- PSY 1010 - General Psychology Credit Hours: 3.0
- SOC 1000 - Introduction to Sociology Credit Hours: 3.0
Interdisciplinary Art Course
Complete one of the following courses:
- IART 1170 - Introduction to the Arts: Arts in Contexts Credit Hours: 3.0
- IART 1180 - Introduction to the Arts: Object and Events Credit Hours: 3.0
Studio Art
Complete one of the following courses (note: to be completed in addition to the studio art course selected for the premajor (ND8835) requirement):
- ART 1121 - Introduction to Drawing Credit Hours: 4.0
- RFPD 1500 - Design and Illustration Techniques Credit Hours: 3.0
- RFPD 1600 - Color Theory for Visual Merchandising Credit Hours: 3.0
Business, Communication or Visual Electives
Complete 6 hours from the following courses:
- AH 2110 - History of Art I Credit Hours: 4.0
- AH 2120 - History of Art II Credit Hours: 4.0
- BUSL 2000 - Law and Society Credit Hours: 3.0
- BUSL 2550 - Corporate Responsibility in a Legal Environment Credit Hours: 3.0
- BUSL 3570 - Law of Corporate Governance, Commerce & Related Topics Credit Hours: 3.0
- BUSL 3850 - International Business Law Credit Hours: 3.0
- BUSL 4650 - Law of Sports Credit Hours: 3.0
- COMS 2050 - Techniques of Group Discussion Credit Hours: 3.0
- COMS 2060 - Communication in Interpersonal Relationships Credit Hours: 3.0
- COMS 3500 - Introduction to Organizational Communication Credit Hours: 3.0
- COMS 4100 - Cross-Cultural Communication Credit Hours: 3.0
- COMS 4200 - Gender and Communication Credit Hours: 3.0
- FIN 3000 - Foundations of Financial Management Credit Hours: 3.0
- JOUR 2210 - Graphics of Communication Credit Hours: 3.0
- MGT 3000 - Principles of Operations Credit Hours: 3.0
- MGT 3300 - Human Resource Management Credit Hours: 3.0
- MGT 3400 - Organizational Behavior Credit Hours: 3.0
- MGT 3450 - Entrepreneurial Leadership Credit Hours: 3.0
- MIS 2021 - Business Information Systems Nonmajor Credit Hours: 3.0
- MKT 3020 - Consumer Marketing Credit Hours: 3.0
- MKT 4200 - Services Marketing Credit Hours: 3.0
- MKT 4250 - Business to Business Marketing Credit Hours: 3.0
- MKT 4410 - International Marketing Credit Hours: 3.0
- MKT 4440 - Consumer Behavior Credit Hours: 3.0
- MKT 4500 - Management of Promotion Credit Hours: 3.0
- THAR 1391 - Fundamentals of Scenery, Props, Costumes and Costume Crafts Credit Hours: 3.0
- THAR 2360 - Stagecraft: Costume Construction Credit Hours: 3.0
- VICO 1000 - Introduction to Studies in Visual Communication Credit Hours: 3.0