Professor Laeeq Khan in the SMART Lab explaining charts on screen
    The SMART Lab
    Dedicated to Research on Social Media Analytics

    The SMART Lab

    The Social Media Analytics Research Team (SMART) Lab, situated within the Scripps College of Communication at Ohio University, serves as an interdisciplinary hub dedicated to advancing research in the realm of social media analytics.

    Established in 2015, the lab seeks to enhance comprehension of user behavior within online communities and project subsequent implications.

    As social media analytics emerges as a pivotal area for innovation, competition and productivity, it becomes indispensable for individuals, organizations and corporations to grasp its intricacies in a globally competitive environment.

    Vision and Mission

    The SMART Lab's core objective is to foster cross-disciplinary research partnerships and offer requisite technological assistance to students, faculty, and staff engaged in analytics research.

    Promoting advanced research and insights on burgeoning big data challenges characterizes the mission of the SMART Lab. This is achieved via academic synergies, bridges between academia and industry, and continual innovation.

    Functioning within the Scripps College of Communication, the SMART Lab strives for excellence in the field of social media analytics research. It caters to the research and instructional needs of both undergraduate and graduate students. Through its offerings, the lab enables students to hone their analytical prowess, especially within the social media milieu.

    SMART Lab group in small meeting room
    Digital Inequality Investigating disparities in media access, social media use, and media literacy to bridge the digital divide
    Audience Engagement Examining the quality and accuracy of online health information, public health campaigns, global health, and crisis communication
    Media Bias Analyzing representations in media, particularly concerning minorities, to promote fair and accurate portrayals
    Media Literacies Exploring effective and efficient use of social media, with a focus on understanding and countering misinformation
    Learning Analytics Understanding and optimizing the learning environment through data analysis, benefiting both educators and learners

    SMART Lab Events

    • SMART Research Symposium

      The SMART Research Symposium is a platform for experienced scholars and researchers to showcase their leading-edge work in social media analytics. This event highlights a broad spectrum of research projects, methodologies and discoveries, offering valuable insights into the swiftly evolving online behavior and communication landscape. Participants actively engage in discussions and exchange expertise, building connections with fellow researchers from diverse disciplines. The symposium strongly promotes interdisciplinary collaboration, creating an environment of innovation and knowledge sharing. It stands as a crucial element of SMART Lab's dedication to advancing research and comprehension in the field of social media analytics.

    • SMART Dialogue Series

      The SMART Dialogue Series is a recurrent platform facilitating in-depth discussions on crucial topics in social media analytics. Specifically geared toward graduate students, the event specifically invites doctoral students to share their insights, experiences, and perspectives on emerging trends and challenges in the field, along with their research in social media and related subjects. This series acts as an intellectual forum for participants to engage with critical issues and seek potential solutions deeply. It is an important resource for academics and industry professionals aiming to remain at the cutting edge of social media analytics research. Through these substantial conversations, the SMART Dialogue Series actively contributes to advancing knowledge and practices in this dynamic and swiftly evolving field.

    Join the SMART Lab

    I am pleased to extend a warm welcome to all students, visitors, researchers, and enthusiasts.

    At the SMART Lab, we cultivate a collaborative environment that fosters academic partnerships and promotes innovation. We are committed to providing students, faculty and staff with the resources and expertise required for success in the field of analytics.

    I encourage you to explore our space, participate in our community, and collaborate with us to shape the future of social media analytics. We embark on a voyage of discovery and learning together.

    Dr. Laeeq KhanDirector, SMART (Social Media Analytics Research Team) Lab

    Contact Us

    Schoonover 501
    Ohio University
    Athens, Ohio 45701

    smartlab@ohio.edu

    740-593-4803

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