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URLs for webpages should follow these naming conventions to be consistent across our site, be recognizable for users, and to improve our chances of being found in search engine results:

• Keep them clear and concise (typically URLs match the page title or popular keywords related to the page’s subject).
• Always use a hyphen to separate words. For example, the URL ohio.edu/scripps-college is preferred over ohio.edu/scrippscollege because it is easier for users to read/remember, and search engines can interpret them more easily.
• Avoid including connector words such as “the” or “and.” These aren’t necessary and don’t add any value to the URL.
• Use all lowercase letters.
• Do not use special characters, like & ! %.
• Avoid using acronyms. For example, ohio.edu/scripps-college/mdia was updated to ohio.edu/scripps-college/media-arts-studies in the last year to help improve search rankings.
• If a shorter URL is needed for use on marketing materials (think postcards, billboards, emails, or if you want something quick and easy for users to remember), you can request a vanity URL through UCM's request form. Example:  www.ohio.edu/planning  redirects to a page with a longer URL.

A note while we’re on the subject: In order to update the URL of a Drupal webpage, you must access the node through its designated group in Drupal. You cannot change the URL by directly visiting the webcms version of the page and selecting “edit” from there — you must select “edit node” from the group itself. This is a known bug in the Drupal system.